Writing and publishing have arrived at a new juncture. We can expect the unexpected on a regular basis. Novice writers who start publishing on fanfiction sites might attract the interest of mainstream publishers and become bestsellers overnight, with oft-cited examples of writers who have made such stratospheric leaps including E.L. James (Fifty Shades of Grey ) and Anna Todd (After ). Rupi Kaur – one of ‘a burgeoning group of young ‘– gained a huge fanbase on Instagram and went on to sell 1.4 million copies of her first book, Milk and Honey (2015) while still in her early twenties. Established writers have direct access via the Internet to existing and new readers worldwide. On Twitter, Joyce Carol Oates, Salman Rushdie, Margaret Atwood, Stephen King have 190,000, 1.2 million, 1.9 million and 5.1 million followers respectively. Authors with traditional portfolios can embed more experimental work simply by making it available online. To accompany the publication of his book The Last London for example, Iain Sinclair released extracts from his collaborative sound and music CD on Soundcloud via his website. Online additions like these can be actioned with a few clicks of a computer mouse. Media technologies mean that a novelist could have uploaded, published and begun promoting via social media a new eBook – and made sales - within a matter of hours, or even minutes.
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- 1 Twenty-first century writing and publishing: a wider context
Dr. Josie Barnard
- Macmillan Education UK
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