The behavioural approach to social and political analysis concentrates on a single, deceptively simple, question: Why do people behave in the way they do? What differentiates behaviouralists from other social scientists is their insistence that (a) observable behaviour, whether it is at the level of the individual or the social aggregate, should be the focus of analysis; and (b) any explanation of that behaviour should be susceptible to empirical testing. Behavioural scholars take the view that, whatever theoretical categories any analysis uses, social enquiry is fundamentally about trying to understand what it is that (some) people do, think or say.
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