Branding starts with a name and names serve one main purpose: unique identification. In 11th century England this process couldn’t have been any simpler. There was no need for surnames since village populations were small and people could be identified by just one name.1 However, this all changed when populations grew. To identify someone, people started to use a more distinctive process that gave way to the surnames we know today. For example, one method that grew popular was to combine a first name with someone’s profession: a tailor named John became ‘John the tailor’, and ultimately John Taylor.
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