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About this book

If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous.

The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.

Table of Contents

Research

Frontmatter

1. What you bring to entrepreneurship

Without Abstract
Paul Burns

2. Finding your business idea

Without Abstract
Paul Burns

3. Understanding your industry and markets

Without Abstract
Paul Burns

Business Model Development

Frontmatter

4. Structuring your business model

Without Abstract
Paul Burns

5. Crafting your value proposition and branding

Without Abstract
Paul Burns

6. Developing your marketing mix

Without Abstract
Paul Burns

7. Communicating your value proposition

Without Abstract
Paul Burns

8. Scalability and growth

Without Abstract
Paul Burns

9. Legal foundations

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Paul Burns

10. Managing operations and risk

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Paul Burns

11. Managing and leading people

Without Abstract
Paul Burns

12. Financial resources

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Paul Burns

13. Preparing and using financial forecasts

Without Abstract
Paul Burns

Launch

Frontmatter

14. Preparing, using and validating the business plan

Without Abstract
Paul Burns
Additional information