About this book
Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.
This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
Table of Contents
The Background to International Business
Relations at the National Level
Relationships at the Corporate Level
Relationships at the Individual Level
- Understanding Business in the Global Economy
- Macmillan Education UK
- Print ISBN
- Electronic ISBN
- Copyright Year