2017 | OriginalPaper | Chapter
Change, development, growth and progress
B2B organisations are moving / shifting more towards a focus on added customer value rather than just price. Many B2B companies are diverting resources / moving / shifting away from competitive pricing to customer service and added value. The company’s decision to team up with a pharmaceutical giant is a departure from its usual approach. The data show that China is undergoing a shift away from manufacturing towards the services sector.