Choosing and Using Visual Aids

Nowadays, audiences are used to seeing visual material during almost any sort of talk or presentation. Listening isn’t easy and it helps a great deal if you have something to look at. In any case, human beings tend to remember what they see more readily than what they hear, and so audiences are grateful for the reinforcement of a good visual aid. People also like looking at pictures — it makes a pleasant alternative to listening — and a change in the way in which information is presented adds variety and interest to the occasion and so helps them to concentrate.