This book began by reflecting upon the dramatic changes that have marked modern forms of communication, and about how many of these had been harnessed by Barack Obama’s campaign to become the 44th president of the United States. Together these changes and Obama’s success lead to the thought that politics is being transformed, and that the key agent of this transformation are the mass media in both their traditional and new guises. It is certainly true that the forms of political communication now in use are dramatically different from those deployed fifty or so years ago; it is also true that the issues faced by those who make (or debate) media policy could not have been anticipated in the days of the press baron. To this extent, there are clear signs of transformation, but there is, too, evidence of continuity.
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