Culture is an illusive concept. Any group, family, organization, even a nation, has its own culture — all interacting and influencing each other. Culture is about the prevalent norms, basic beliefs and assumptions about behaviour that underpin that group. Culture is important because it manifests itself in the way people are inclined to behave. Hofstede (1980) defines it as the ‘collective programming of the mind which distinguishes one group of people from another’. Culture is therefore based upon hidden and unspoken assumptions about the ‘right’ way to behave. It is a pattern of taken-for-granted assumptions and beliefs shared by individuals collectively about who they are.
Swipe to navigate through the chapters of this book
Please log in to get access to this content
- Constructing the Entrepreneurial Culture
- Macmillan Education UK
- Sequence number
- Chapter number
- Chapter 5