Corporate entrepreneurship is the term used to describe entrepreneurial behaviour in an established, larger organization. The objective of this is to gain competitive advantage by encouraging innovation at all levels in the organization – corporation, division, business unit, functional and project team. Morris and Kuratko (2002) use innovation and entrepreneurship interchangeably to demonstrate the concept of entrepreneurial and/or innovative intensity, shown in Figure 19.1 (and first introduced in Figure 2.1, on page 36). The scale of an entrepreneurial or innovative endeavour can range from incremental to radical and from infrequent to continuous. Entrepreneurial firms are constantly trying to push out the envelope of entrepreneurial intensity, increasing both the degree or scale of entrepreneurship and/or innovation and its frequency. Corporate entrepreneurship is the overarching term used to describe the mechanisms and processes they use to achieve this.
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