Just as it is important that you understand why you want to start a business and what you want from it, it is also important that your business reflects your vision and values. After all, you will be spending much of your time developing it and, in many ways it is an extension of you and your personality. Most people find it very difficult to live their lives within organizations that do not share their values and beliefs. Indeed, this is often a reason for starting up your own business. The vision you have for the business and the values upon which it is based will help shape your business model.
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