As we saw in Chapter 2, organizational culture is at the base of how many of the behavioural characteristics (or the ‘organizational climate’) of entrepreneurial orientation are defined: innovativeness, risk-taking, pro-activeness, competitive aggressiveness and autonomy. It is also one of the specific pillars of entrepreneurial architecture. Any group, family, organization, even a nation, has its own culture – each interacting and influencing the other. However, culture is an elusive concept.
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