In many ways how strategy should be developed is the most distinctive feature of an entrepreneurial organization. In Chapter 2 we characterized this approach as developing a strong vision that helps to build a strategic intent within the organization so that it is continually strategizing at all levels, meaning that strategy will often be seen externally as emergent. However, there are always strategic options that the organization will have thought through and developed. Decision-making is then based upon opportunistic circumstances at the time, meaning that it will often be seen externally as incremental.
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- Developing Strategy
- Macmillan Education UK
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- Chapter 9