If you are going to bring about innovation in practice then people need to know what you are doing and what you have achieved. This chapter has outlined various approaches to disseminating that information. It is not exhaustive and you may be able to think of other ways to publicise your findings, but the important principle is to think about your audience and target them directly in the way that has the highest impact. To summarise: At the planning stages begin to think of dissemination and identify a strategy. Think of dissemination not as something you will do at the end of your study but as an on-going activity. Identify your current community of practice and its various segments. Think of the most appropriate approach to dissemination for all of your communities’ segments. Follow the codes of practice for your chosen means of dissemination. Do get feedback and capture these responses.
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