Emphasising

Emphatic language strengthens a writer’s argument. People need to appreciate that speeding causes accidents. Although you often need to be cautious in academic writing, there will be other times when your tutor will expect you to express strong and confident arguments. Read this text and look at the phrases in bold. Mass tourism undoubtedly brings problems as well as benefits to newly discovered regions. Only by examining a key set of issues in detail can we decide whether a town or region has actually benefited from tourism. A good place to start is the local economy. What one will notice quite quickly is the number of new businesses that have emerged since the first influx of visitors. All of these may have brought in new income and created jobs, but it is their seasonal nature that distinguishes them from the traditional economy: when the tourists leave, the restaurants and souvenir shops in the main tourist areas – and the streets themselves – go into a kind of hibernation, perhaps for six months on end, during which time nothing happens at all. Look at these sentences about travel and find a mistake in each one. It is the lack of information what makes travellers angry when there are airport delays. What are passengers looking for is a train service that is punctual and not overcrowded. Only by acting on consumer feedback travel companies can improve their performance.