Endurance

No matter how well you prepare when starting a business, there will be obstacles. Competition could turn fierce; you may need more money than you’d planned for; a co-founder may abandon your venture; or a personal emergency could bring your business to a complete standstill. In light of these circumstances it’s prudent to come to terms with the fact that when you enter the arena of entrepreneurship you will not leave unscathed. Entrepreneurship is inherently uncertain and things don’t always work out as planned. However, if you can endure – that is, sustain your efforts in the face of obstacles – you will be more likely to create a successful business.