The challenge for corporate entrepreneurship is to transplant the entrepreneurial DNA outlined in the previous chapter into a large, established organization, using frameworks appropriate to large organizations. Individuals within the organization need to be infused with this DNA. As we have already noted, the ‘entrepreneurial transformation’ school of thought believes this can be done through appropriate leadership, strategies, systems, structures and cultures. In this chapter we start building this framework into what we call an entrepreneurial architecture.
Swipe to navigate through the chapters of this book
Please log in to get access to this content
- Entrepreneurial Architecture
- Macmillan Education UK
- Sequence number
- Chapter number
- Chapter 3