In order to understand the nature of corporate entrepreneurship we need to understand entrepreneurs themselves. We need to analyze their very DNA and be able to replicate it in a larger organization. Entrepreneurs shape the organization they start up. They dominate it to the extent that it takes on many of their personal characteristics through its culture. Entrepreneurs have a particular and characteristic approach to doing business and managing the organization, and their management style also influences the organizational culture. They approach decision-making and strategy formulation differently.
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- Entrepreneurial DNA
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- Chapter 2