In the previous chapter we looked at a number of ways you can discover new business ideas. If you completed the exercise in that chapter you will have a list of ideas to consider. This chapter deals with the criteria you can use to select an idea to pursue. If you already have a concept you would like to explore you can also use this chapter to test how attractive the idea is. So how do we evaluate business ideas? Business literature is filled with dozens of methods but you don’t need to know all of them to proceed. Instead, here are three quick rules of thumb you can use in your assessment.
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