Lean methodologies are popular among many start-ups around the world, as outlined in Chapter 1. Yet with the success of the lean movement, critics emerged as well. One of the possibly most viable criticisms concerns the difficulty of collecting thorough feedback. One entrepreneur who raised this criticism is John Finneran. John tried to launch a software firm via the lean start-up approach. This firm aimed to simplify how non-profits plan and measure their social and environmental impacts. Yet the company failed; the main reason was, according to John, that the firm was unable to collect the needed feedback to improve its minimum viable product (MVP). ‘The [MVP] preached by [the lean start-up movement] has limited practical use. Our clients were […] too irritated [by our MVP] to “iterate” [it] with us.’ ‘Customers aren’t interested in funding your “learning”. They want reliable software [from Day 1] that delivers value consistently,’ John recounts on his blog.
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