For any venture to survive and grow it needs to be financially viable and it needs to have good financial control. This can mean a number of different things. For it to be attractive to an equity investor – and the founder – it needs to be profitable and efficient. For it to survive it needs to be sufficiently liquid to enable it to pay its bills. And all of these things mean that stakeholders are interested in the risk that a new venture faces. Therefore, SMEs need to be able to produce information that allows these things to be measured and controlled. This involves looking at a range of different concepts and measures.
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