Finding a good business idea is about being able to find a solution to a problem, a solution that sufficient people are willing to pay for. Successful entrepreneurs are able to match opportunities in the market place with innovative ways of meeting those opportunities. They link opportunity with creativity and innovation. But which comes first: seeing the commercial opportunity or the innovation? That ‘eureka moment’, when a good business idea is born, rarely happens by chance. Successful entrepreneurial firms such as Google or Samsung also go about seeking out ways of developing innovations that match commercial opportunities in a systematic way. Their success is not just down to good luck. In the same way, you can go about finding and developing a business idea in a systematic way that gives you a greater chance of business success.
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