2020 | OriginalPaper | Chapter
From Idea to Start-Up Proposition
Published in:
Entrepreneurship Theory and Practice
The journey from an idea to a viable business opportunity can appear an instantaneous ‘eureka’ moment. The UK inventor James Dyson was frustrated by the poor suction of his bagged vacuum cleaner. This led to a ‘eureka’ moment when he saw a large industrial cyclone sucking ‘bad air’ up at a sawmill. Feeling inspired, he went back to his garden shed and developed a miniature version of the cyclone for a domestic vacuum cleaner.