One of the top reasons why graduates never consider entrepreneurship is a lack of business ideas. To many, ideas are the most pivotal part of starting a business. But while there’s some truth to this we should not be intimidated by the process of finding ideas. Nor should we allow this fear to deprive us of the opportunity to start a business. Once you understand the nature of business opportunities you will find that the process of discovering them is rather straightforward. This is because the core of a business idea is quite rudimental. Just think about any business venture – your favourite restaurant, retail store, or website.
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