Entrepreneurial architecture seeks to create within an organization an entrepreneurial orientation that results in greater entrepreneurial intensity, measured in Figure 2.1 as frequency and scale of entrepreneurial outputs. But what is the purpose of these outputs? What is the aim of innovation? Th eories of ‘industrial evolution’, supported by empirical evidence, have linked entrepreneurship and economic growth directly (Audretsch, 1995; Ericson and Pakes, 1995; Hopenhayn, 1992; Jovanovic, 1982; Klepper, 1996; Lambson, 1991).
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