When Roald Dahl died in 1990 he was indisputably the most popular and best-known British children’s writer of his day. In a purely quantitative sense, his dominance is easy to demonstrate: in a survey of favourite books carried by the Young Telegraph section of the Telegraph newspaper in October 1993, for example, ‘8 of the top 10 titles, including all of the top 5’, were written by Dahl. Three years later, the National Centre for Research in Children’s Literature (NCRCL) at Roehampton surveyed 9,000 school pupils about their reading habits: Dahl accounted for the top six titles for 7- to 11-year-olds, and six out of the top ten for those aged 11 to 16.1 Nor was his popularity confined to Britain. He broke into the American market even before the UK one, and his first books for children were originally published in the USA. It was in the United States, too, that he found early bigscreen success, with Mel Stuart’s Willy Wonka and the Chocolate Factory (1971).
Swipe to navigate through the chapters of this book
Please log in to get access to this content
To get access to this content you need the following product:
- Macmillan Education UK
- Sequence number