Businesses need sites and premises to operate from, even if it is just a room in a house or a table at an internet café. This chapter is about land and commercial property as key requirements for most forms of business. Retailing is discussed later, in Chapter 10. There are some fundamental points to remember. First, land and buildings tend to be quite expensive items, and compete for investment with other areas of a business, e.g. with marketing or product development. Second, land and buildings are not easy to shift around or even alter as needs change. Thus a growing firm may well find that growth can only be achieved in new premises in a new location. Third, the environment around its premises may have impacts on the performance of the firm. If clients visit the premises, the look of the place, and the area around it, can influence their perception of the firm itself. How much this matters will depend on the type of firm it is: a canal-front site in a grim urban setting may add to the ‘edgy’ image of a graphic design company, but may not be the place for somebody making health-care products. In addition, some firms face absolute imperatives about the environment around them – for example they may depend on secure and high-quality supplies of water, or easy access to a highway. Last but not least, buildings will affect running costs through their energy efficiency. Concerns over carbon emissions make energy performance important.
Swipe to navigate through the chapters of this book
Please log in to get access to this content
To get access to this content you need the following product:
- Land and Premises for Business
- Macmillan Education UK
- Sequence number
- Chapter number