One of the important things you need to think about is whether you can safeguard the intellectual property (IP) of your business idea. Th ere are a number of ways you can do this: patents, trademarks, copyrights, industrial design rights and, in some countries, trade secrets. For a start-up, the IP you have on your business idea may be one of the few real assets available to you, and IP remains probably the most valuable asset many technology fi rms like Apple or Google own. And it is not just competitors that you should be concerned about. In seeking fi nance for your business, you may have to expose your IP to many people, some of whom may be less scrupulous than others. In this case you would be well advised to seek the maximum intellectual property rights (IPR) you can fi nd.
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