Writing Tip Using linking words and phrases that are not as simple as the ones you might use in conversation can enable you to connect and emphasise ideas and facts in a coherent, effective way. Read this paragraph from a business case study and look at how the points are connected. Zolltrack modernised its factory in Thirsk and it invited management consultants Clarto to conduct an audit of its staff development provision and make recommendations. Very few Zolltrack staff had applied for funds to upgrade their qualifications, according to Clarto, and the internal workshops had little relevance to the actual needs of participants and were poorly attended. What’s wrong: The over-use of ‘and’ to link the ideas makes the linking too simplistic. Here is the paragraph with better linking: In addition to modernising its factory in Thirsk, Zolltrack invited management consultants Clarto to conduct an audit of its staff-development provision and make recommendations. Not only had very few Zolltrack staff applied for funds to upgrade their qualifications, according to Clarto, but also the internal workshops had little relevance to the actual needs of participants, and were poorly attended. Here are some examples of how linkers for adding information are used.
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