This chapter explores the notion of organizational identity under conditions of ‘changing’ as a continuous process. We generally use the term ‘organizational identity’ to refer to ‘who we are’ as an organization and what it stands for in terms of attributes or distinguishing features that differentiate one organization from another. We also use the notion of individual identity, ‘who I am’, to explore how the individual identity of an organization member overlaps with that of organizational identity. We will also explore changing organizational identity and the fact that there might well be more than one organizational identity operating at any one time; and how organization members make sense of their own identity in view of their organizational identity. First, we will present a brief literature review of organizational identity. This is followed by an exploration of the lack of accord between individual and organizational identities. The final section explores the connections between empowerment and identity. In their introduction to the special forum on organizational identity, Albert et al. (2000: 13) explain why organizational identity, identification and empowerment are becoming critically important. They note that ‘as the environment becomes ever more dynamic and complex, organizations become ever more organic.
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