Managing your online presence

Did you know that employers often now research you online before they meet you in person? Some graduate employers are going so far as to request LinkedIn, Instagram, Facebook and Twitter account details on their application forms. Utilised correctly, social media, personal websites, blogs and networking sites can be an invaluable tool in helping you to stand out from a crowd of other job applicants. Allowing you to truly showcase your personality and interests as well as engage in debate and conversation on relevant topics, these platforms can be a useful tool in allowing you to break out from the confines of a CV or rigid application form. The answer is of course, Student B. Some people may adopt the approach that it is safer to have no social media accounts rather than begin to populate accounts and run the risk that employers will see something they do not like. The risk here is that employers may think that you are not technology-savvy and in particular industries – such as marketing – a lack of use of such platforms will lead to a lack of knowledge. Employers are looking to recruit individuals who reflect their brand and values; the specifics of this will differ widely depending on the sector and job role you are applying for but if you are looking to stand out from the crowd, one of the best ways to do this can be through careful cultivation of the online ‘you’.