It is normal business practice for a company to have external auditors. Webley (2014) addresses the need for universal norms of ethical behaviour in international business. We analyse examples of where normative business behaviour has become codified into law. Business writing conventions include a direct style which is not overly formal and avoidance of buzzwords. Studies suggest that top business leaders do not always conform to the image of the charismatic extrovert. Abnormal behaviour is defined as that which not only deviates from the norm but which is also undesirable.
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