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About this book

Why should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician.

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in many ways, it’s never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career. You’ll find better jobs and become the "go-to" person in various situations. You’ll become known for your expertise and leadership, and you'll find it easier to strike out on your own. People will seek out your advice and point of view. You’ll get paid to speak, write, and consult. What’s not to like about becoming a rock star developer?

The good news—as Mozilla’s senior technology evangelist, Frédéric Harper, writes—is that it’s never been easier to improve your skills, stand out, share more quickly, and grow your network. This book provides the tools you need to build your reputation and enhance your career, starting right now. You'll learn what personal branding is and why you should care about it. You’ll also learn what the key themes of a good brand are and where to find the ingredients to build your own, unique brand. Most importantly, you'll understand how to work your magic to achieve your goals and dreams. You’ll also learn:

How to use sites like StackOverflow and Github to build both your expertise and your reputationHow to promote your brand in a way that attracts better-paying jobs, consulting gigs, industry invitations, and contract workHow to become visible to the movers and shakers in your specific category of developmentHow to exert power and influence to help yourself and others

Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding shows you how to scale your skills, gain visibility, make a real impact on people and within organizations, and achieve your goals. There’s no need to become a marketing expert or hire a personal branding guru; this book and a desire to grow personally and professionally are all you need to leap to the next level of your career.

Table of Contents

Chapter 1. Personal What?

What Is Personal Branding?
Abstract
■■■
Frédéric Harper

Chapter 2. I’m Not a Rock Star

So Why Should I Care?
Abstract
■■■
Frédéric Harper

Chapter 3. Me, Myself, and I

The Who
Abstract
■■■
Frédéric Harper

Chapter 4. Defining Your Brand: Are You a Ninja, a Pirate, or a Rock Star?

The What
Abstract
■■■
Frédéric Harper

Chapter 5. Do Epic Stuff

The How
Abstract
■■■
Frédéric Harper

Chapter 6. Weapons of Choice

The How, Part 2
Abstract
■■■
Frédéric Harper

Chapter 7. The Secret Ingredient: Your Tribe

Your Network Is Your Most Important Tool
Abstract
You’ll see in this chapter how people you know online will be critical to your success. The interview here is with someone I’ve never met in person. We follow each other, talk on Twitter once in a while, and once even worked for the same company. Rey Bango is principal software development engineer at Microsoft. He is well respected in the industry, and not too long ago, he was leading the evangelists team at Telerik.
Frédéric Harper

Chapter 8. Work Your Magic

Lead with Your Personal Brand
Abstract
With great power comes great responsibility.
Frédéric Harper
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