There has been a venerable tradition in social work of ‘starting where the client is’ as a counterbalance to the temptation for professionals to superimpose their own preconceptions on the service user’s situation; the personalization agenda is a logical and imaginative progression from that principle. It pays respect to the idea that every individual is an expert in their own life. Although the social worker bears responsibility for the appropriate use of public resources, the service user may often be the best judge of how those resources may most efficiently be employed.
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