Promoting Workshops

The amount and type of promotion you do for your workshop depends primarily on who organises it. If a company or school has invited you to give a workshop at their premises, it is likely that they will take care of advertising it. Especially if the workshop is intended for, or even limited to, employees of the organisation itself, there will be little scope or need for further promotion. That does not mean you cannot use the event to bolster your own CV or, for example, tweet about it, as long as you make it clear the workshop is not open to the wider public. In fact the safest way to do this when the event is closed entry is after the event. One point to be careful of is to check that the organisers, or the office responsible for promoting your workshop, are accurate in their description of the event. One of us has had several experiences with participants being promised unreasonable outcomes for the type and duration of the event, possibly in an effort to increase attendance.