Once you have proved that your business model works you will want to scale up your operations, particularly if you had a lean start-up or if your business model requires a rapid roll-out because of a lack of barriers to entering your market. Scaling-up may therefore be part of your launch strategy - a necessary part of making the project viable or sustainable. A ‘window of opportunity’ can be very small. Delay can attract unwelcome competitors. However, firstmover advantage can disappear rapidly if your product/ market offering proves too unattractive or too many elements of the market offering prove inappropriate, and there can be good cause for delaying until the market’s needs are clearer - a strategy called active waiting. The extent and speed of scale-up needs careful planning as this will affect the resources you need and when you need them. For some start-ups, scaling-up may come some way down the road but for others it can be of immediate concern.
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