Self-belief

Entrepreneurs have a strange confidence in themselves. It’s strange because they’re often – at least initially – the only ones who think they can succeed. This characteristic is so prevalent in business leaders that when PwC, one of the Big Four accounting firms, surveyed 1,000 CEOs during a global economic slowdown, they reported more than double the confidence in their ability to grow their firms than in the growth prospects of the general economy.1 This phenomenon is not limited to people who are already successful either.