Most large firms have a portfolio of different product/market offerings. The portfolio grows over time through corporate venturing in its different forms. Even as successive waves of innovation might bring in new products or new markets, however, the old product/market offerings still need to be managed – and innovation, albeit probably only incremental – continues to have a part to play.
Swipe to navigate through the chapters of this book
Please log in to get access to this content
To get access to this content you need the following product:
- Shareholder value in the multi-product/ market firm
- Macmillan Education UK
- Sequence number
- Chapter number