This report looks at the benefits of using private funding as part of a new venture’s investment strategy. I propose a model for tailoring operational strategy according to the director’s leadership style. Some large cybercrime groups now model themselves on legitimate businesses. I have used IBM’s component business modelling to help see how we might operate in real market scenarios. We devised / constructed / formulated a model that takes into account recent changes in consumer behaviour. McLean’s business model was new because it integrated road transport and shipping logistics. Our rationale for promoting an ethical strategy is that businesses need to be trusted in order to remainprofitable in the long term (Fritzsche 2005, Svensson and Wood 2008).
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