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About this book

With over half of employers screening potential candidates through social media and 94% using it to locate new employees, social media is an increasingly important aspect of job hunting and recruitment. Correctly used, it will help you to create an excellent impression on employers and stand out from other candidates.

Marielle Kelly takes you through the major social networking sites from LinkedIn and Twitter to Pinterest and Instagram, and provides jargon-free advice on how to effectively use these sites for career research and networking. Illustrated with practical exercises and sample profiles throughout, this book will teach you how to:

• manage your online presence
• identify and communicate your brand
• research career options, vacancies and companies
• connect effectively with employers

Table of Contents

Introduction: Becoming social media savvy

Abstract
Social media has changed the face of recruitment. With over half of employers using social media to screen candidates when they apply, and 94 per cent using it to locate new hires, it pays to make good use of LinkedIn®, Twitter® and other social media platforms in your job search.1 Millions of jobseekers are already leveraging social media to help them in their job search, and 73% of 18- to 34-year-olds found their last job through a social network.2
Marielle Kelly

Chapter 1. Social media for your job search

Abstract
You probably use social media every day, several times a day, to connect with friends, see what people you know are up to and share your own updates and photographs with others. This is the purely social side of social media, and it might seem like this is all it can do. Look a bit deeper. There are so many ways you can use it to make your job search more effective.
Marielle Kelly

Chapter 2. Define your brand

Abstract
First things first — the idea of “branding” yourself may seem unpleasant. You’re a living, breathing person, not a carton of milk or a shiny new car. “Branding” is just one of a number of marketing terms, more commonly applied to products, which pepper the world of business recruitment. It’s all about “selling yourself”, “identifying your market”, “promoting your brand” and “knowing your USPs (unique selling points)”.
Marielle Kelly

Chapter 3. Put your brand online

Abstract
Whether you already have a profile or two, or you’re just getting started on social media, you need to think about the impression you are giving through your online presence. This chapter will take you through the key steps to making sure you’re presenting yourself online in a way that helps — rather than hinders — your efforts in finding a job. Start by reviewing what’s already out there and then get to work managing your online presence.
Marielle Kelly

Chapter 4. Boost your job search

Abstract
When you apply for a role, effective use of social media can provide you with a competitive advantage. Leverage social media to find out about more jobs, achieve a better understanding of what’s involved in various positions, learn what makes companies unique and what they look for in candidates, make your applications stand out and ace your interviews. The amount of information you have at your fingertips can make a very real positive impact in your job search, so this chapter will take you through how you can use it to your advantage.
Marielle Kelly

Chapter 5. Career connections

Abstract
There is a vast pool of students and graduates already out there looking for work, vying for attention. The work you will be doing to create social media profiles that show you in your best light will put you on a level playing field, which is important. However, if you want to make the most of social media in your job search, you can’t set up your profiles and then log off, sit back and wait for things to happen. Take your online activity to the next level by being proactive and ensuring that your professional profile shows up on the radar of people who can help you in your job search. This chapter will take you through how to use social media to identify and connect with people who can open career doors for you.
Marielle Kelly

Chapter 6. Make the most of LinkedIn

Abstract
If you choose only one social network to enhance your job search, make it LinkedIn. With over 350 million members, it is the largest and most respected professional network online, and it can be a very powerful instrument for you.
Marielle Kelly

Chapter 7. Make the most of Twitter

Abstract
Twitter has become a powerhouse in the social media world, attracting everyone from thought leaders to celebrities to the “average person”, and everyone in between. It provides a fun and easy way to discover news and hear the latest updates from people you know and those you admire, as well as a way to interact with people who would otherwise be difficult to access. It’s a great place to share your thoughts and experiences, and a brilliant place to research and interact with companies.
Marielle Kelly

Chapter 8. Make the most of blogging

Abstract
A blog is an online platform that you control, where you can publish posts about topics of interest to you. Bloggers do everything from reviewing books, movies and fashion lines to posting thoughtful analyses of developments in their area of interest, and so much more. Blogs are a uniquely personal collection of reflections and ideas where the writer shares her thoughts and opinions.
Marielle Kelly

Chapter 9. Make the most of Facebook, Pinterest, Instagram and Video CVs

Abstract
Facebook, Pinterest and Instagram might not be central to your job search, but they can play a strong supporting role. Video CVs, though not social media per se, are a dynamic medium for communicating your brand and can be easily shared across your social media profiles. This chapter will take you through how each of these platforms can help with your job-seeking efforts.
Marielle Kelly
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