Publishers are repositioning themselves to take advantage of the globalization of book markets. They are reviewing their internal structures and are keen to obtain the world rights to potential bestsellers. The success of authors such as Stephanie Meyer and Stieg Larsson has shown how books can sell in large numbers across a variety of markets, and franchises can develop in other media. Will the growth of ebooks drive the penetration of bestsellers across different markets? What will happen in smaller markets, faced with competition from the global players?
Swipe to navigate through the chapters of this book
Please log in to get access to this content
- The Global Book
- Macmillan Education UK
- Sequence number
- Chapter number