To what extent has the fair trade movement been a success? → In order to address this question successfully, you need to use an acceptable, academic style of language. Writing Tip When you are planning your next assignment, highlight some of the words and phrases in this unit that you could use. Below are some examples of the language you can use for each part of an essay. Stating the scope Read this introduction to an essay on ‘fair trade’ and think about the function of the words in bold. First, this essay will define the term ‘fair trade’ and describe in brief the history of the movement. Then it will consider three cases where fair-trade initiatives have benefited communities in the developing world, and examine with statistical evidence how general these benefits have been. Next, it will move on to criticisms of the movement, analysing two important concerns that have been raised in the last five years. It will conclude by making a recommendation for the future of the scheme. Stating the scope of your essay normally involves verbs such as: analyse, consider, define, examine; and sequencing language such as: first, in the second part/half, next, then, finally, start, move on to, follow, finish, conclude.
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