In the wake of Theresa May’s unexpected failure to win an outright majority in the 2017 election, the Conservative-supporting Sun newspaper began to look for answers. One aspect, they argued, was the impact of ‘fake news’ on the election campaign. The popular newspaper complained that there were a large number of false statements about the Tories circulated on social media by Labour campaigners during the election run-up. One example they found used a poster that contained the official logos of Public Health England and the NHS. A question read: ‘Have you bought your NHS insurance? From January 2018 the NHS will no longer be a free service’ (Tolhurst, 2017). The false claims in the poster, The Sun argued, were designed to scare voters into thinking the Tories were planning to privatise the NHS.
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