2017 | OriginalPaper | Chapter
The seven myths of entrepreneurship
Everyone has a business idea in them but they never think it’s good enough. This is because people often judge early ideas against already established businesses. However, no venture ever starts fully formed. Every successful idea starts small and over time can mature into greatness. Did you know, for example, that Sir Richard Branson’s Virgin Group started as a small mail-ordering business? The company would take orders through the post and mail music records to customers. In hose early days it is doubtful Branson knew how big his venture would become. The reality of entrepreneurship is that an idea does not have to be perfect from the get-go; nor does it have to be extraordinary.