Using ‘I’ is increasingly acceptable in academic writing as a clear way of showing your tutor your position and voice (check your course style manual). The mistake some students make is in what they use after ‘I‘ - they fall into the trap of using it to start giving personal opinions or to write in a chatty style. Remember that with the exception of reflective writing, you have to earn the right to use ‘I’ to state your position by first analysing and evaluating your sources. Only after doing this can you use ‘I’ to give your informed and supported viewpoint.
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